Our Story

love thy momma

'Love Thy Mumma' was created and founded by mum-of-two, Melanie Ballantine, in April 2016.


Melanie was never maternal, that is until she gave birth to her precious son Maximus in 2014. Max's arrival sparked a nurturing instinct in her, as well as an insatiable passion for all things beautiful, locally sourced, hand-crafted and life-and-baby-friendly. The last two are often not overly compatible, but us mummas can dream!

Melanie's vision is to support other mumpreneurs in similar businesses by offering their quality, unique and utterly gorgeous handmade in Australia goods at her online shop and at local markets from time-to-time.

Mummas have the hardest job in the world and deserve only the most gorgeous things in their lives. Melanie hopes that those who visit 'Love Thy Mumma' leave with beautiful gifts following an equally beautiful retail experience.

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